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Will Women’s Basketball Ever Be More Popular Than Men’s?

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Here’s The Scoop

In a stunning blow to the longstanding narrative that men’s sports are the only ones that truly command the attention of the American people, the NCAA women’s basketball championship has shattered previous viewership records, making clear that the era of women’s sports playing second fiddle to men’s is coming to an end.

Iowa’s enthralling 94-87 victory over LSU drew in an unprecedented 12.3 million viewers on ESPN, setting a new record for the largest TV audience for a women’s basketball game in the United States.